New high tech equipment to help children with reading difficulties

Dr. Jerry Ellis, Owner/Optometrist accepts a check from Melissa McDaniel, Marketing President of First Horizon Bank after winning Second Place in First Horizon Bank’s Back to Business Contest. The $10,000 prize will purchase the RightEye Reading EyeQ equipment that will help identify the root causes of reading problems in children.

Progressive Eye Center entered First Horizon Bank’s “Back to Business” contest. The contest was open to for-profit business entities in several states and cities, including Northeast Arkansas. Eligible businesses could submit their entries into the contest, including creative statements, photos, and videos describing how their business would use the prize money. Fifty finalists from Northeast Arkansas were chosen. Each finalist and their creative submissions were presented on www.winwithfirsthorizon.com and open for public voting.
Out of the top 50 finalists for Arkansas, Progressive Eye Center earned enough votes to secure second place, winning $10,000 in prize money. With these winnings, Dr. Jerry Ellis, owner of Progressive Eye Center, has acquired new technology that will primarily benefit local children who have learning difficulties. The RightEye Reading EyeQ equipment is eye-tracking technology that can help an eyecare professional identify the root cause of reading problems in patients.
One out of every four children has an undetected vision problem that interferes with reading and learning, and is often misinterpreted as disinterest, dyslexia, or ADHD. Some of the areas in which this technology can help provide vital information to eye doctors includes:


• Reading rate-words per minute read
• Fixation span-how many characters are read during a single eye movement
• Fixation time-how often a child’s eyes pause as they move along a line of text
• Regressions-how many times a child rereads a line of text
• Head tilt-an indicator that the eyes are not working together
• Grade level comparison
• Indicators for dry eye, eye teaming, fatigue, and other binocular issues
• Average eye alignment while reading


The RightEye equipment is portable and can be rotated between the four Progressive Eye Center Arkansas clinics in Cherokee Village, North Little Rock, Paragould, and Piggott. This will allow our eye doctors to access the children in all areas in which we serve.
First Horizon Bank hosted a check presentation to Progressive Eye Center on June 29 at the Cherokee Village clinic. This is a great opportunity to share with the community that this new technology is available to the community.
Additional information on RightEye can be found at www.righteye.com
A brief video on the RightEye Reading EyeQ software can be viewed here: https://www.youtube.com/watch?v=Ow7qL40PMV4

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